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Private colleges and universities continue to raise their tuition discount rates, even as many institutions struggle with decreasing enrollment and declining revenue despite the practice.
A report from the National Association of College and University Business Officers released today reveals that tuition discount rates are at an all-time high and many institutions are using the strategy to a point that, according a top analyst at NACUBO, is "not sustainable."
Private institutions commonly discount their tuition — using institutional aid (often derived from tuition revenue) to offer students a discount from the sticker price — in an effort to entice students to enroll.
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